video + motion design
Motion Graphics Video Concept: RoSPA Training Video
Objective:
Create an engaging training video for RoSPA (Royal Society for the Prevention of Accidents) with a strong call to action, highlighting key safety practices and encouraging viewers to take the next step.
client: ollie webb fitness
A logo for a personal trainer specializing in muscle mass development should embody strength, motivation, and professionalism.
Motion Graphics Video Concept:
Gender Imbalance in Gaming
The video starts with a female navigating a digital gaming world, facing obstacles symbolizing sexism and gender imbalance. As she encounters challenges like hostile environments and barriers, the scene shifts to real-world scenarios reflecting these issues.
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The tone shifts to hope as the avatar finds allies—supportive figures and fellow women in gaming. Together, they overcome obstacles, symbolizing progress and unity.
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The video concludes with the female avatar standing confidently with "Equality" glowing above her. A final message encourages viewers to address and challenge gender imbalance in the gaming industry, inspired by Laura Bates’ activism.
​Promote the "She Sports" campaign to encourage girls and women to join the football team.
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This concept combines live-action and motion graphics to create an engaging and motivating video that encourages girls to participate in football.
Video Concept:
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Opening Scene (Live Action):
The video begins with dynamic footage of girls from various backgrounds and ages enjoying different sports, highlighting their enthusiasm and teamwork. -
Transition to Motion Graphics:
As the video transitions, motion graphics depict vibrant, energetic visuals of a football field, with animated elements showing girls scoring goals, celebrating victories, and working together. -
Real-Life Testimonials:
Cut to brief, inspiring testimonials from female football players and coaches discussing their experiences and the empowerment they gain from the sport.
4. Call to Action (Live Action and Motion Graphics):
The video concludes with a powerful message encouraging viewers to join the football team. Motion graphics overlay on live footage emphasize key points, such as "Empower Yourself," "Join the Team," and "Be a Game Changer."
5. Closing Scene:
The final scene features a group shot of girls in football gear, smiling and confident, with the campaign logo and contact information for joining the team.